Got what it takes to be a world-class CFO?
Learn to think like a world-class CFO. Hands-on finance training without real-life consequences. SimCFO lets you make the calls, get feedback, and mess up safely.
Join now to access a one-time only discount.
*24 hour money back guarantee - no questions asked
Got what it takes to be a world-class CFO?
Learn to think like a world-class CFO. Hands-on finance training without real-life consequences. SimCFO lets you make the calls, get feedback, and mess up safely.
Join now to access a one-time only discount.
*24 hour money back guarantee - no questions asked
Got what it takes to be a world-class CFO?
Learn to think like a world-class CFO. Hands-on finance training without real-life consequences. SimCFO lets you make the calls, get feedback, and mess up safely.
Join now to access a one-time only discount.
*24 hour money back guarantee - no questions asked
A note from Secret CFO
"As a first-time CFO I was thrown in the deep end... with my clothes on (and cement shoes).
NOTHING could have prepared me for those first few months. Which is why I built SimCFO, based directly on my personal experience. I'm hoping this might even cure my PTSD.
I just wish SimCFO existed when I was on the CFO track..."
A note from
Secret CFO
"As a first-time CFO I was thrown in the deep end... with my clothes on (and cement shoes).
NOTHING could have prepared me for those first few months. Which is why I built SimCFO, based directly on my personal experience. I'm hoping this might even cure my PTSD.
I just wish SimCFO existed when I was on the CFO track..."
Benefits
Benefits
Trusted by Finance Leaders
Samir Kanuga
CFO PE Backed Multinational
⭐⭐⭐⭐⭐
“I woke up in the middle of the night thinking of Numa, the numbers, and all the problems!! This is too real!!! The numbers, managing the relationships…
This is literally the CFO role. It’s my everyday life.”
Belinda Kay
CFO - Large Non-profit
⭐⭐⭐⭐⭐
“I found it very easy to navigate and the language used was very clear and straightforward. I loved that it was intuitive, the challenges, people, conversations and emails.
I was dealing with felt very real. It was a challenge, and I thoroughly enjoyed it.”
Peter Harpur, ACMA, CGMA
FP&A in Public Company
⭐⭐⭐⭐⭐
“I was extremely happy I bought it. SimCFO is an exceptionally innovative piece of experiential learning. There really isn’t anything like it. Some of the situations, the politics, the people, hit a little too close to home and exposed a few gaps in my knowledge.”
Darius Hinton
Business Ops, Google
⭐⭐⭐⭐⭐
“Great training and preparation. I found it engaging, fun, and challenging (in a good way), and it has been very helpful. The negotiation feature is the most stressful yet entertaining part of this experience.”
George Sharp, CFA
CFO for SMBs and startups
⭐⭐⭐⭐⭐
“SimCFO was a fantastic experience. This is definitely a breakthrough in training that doesn't destroy a real business or cost real people jobs if things go south.”
Jason Fischer
VP Finance - F50 Company
⭐⭐⭐⭐⭐
“From Day 0 you must quickly make sense of the financials in a complex global company. Every interaction has an impact. The little details make it even more immersive.”
Trusted by Finance Leaders
Samir Kanuga
CFO - PE Backed Multinational
⭐⭐⭐⭐⭐
“I woke up in the middle of the night thinking of Numa, the numbers, and all the problems!! This is too real!!! The numbers, managing the relationships…
This is literally the CFO role. It’s my everyday life.”
Belinda Kay
CFO - Large Non-profit
⭐⭐⭐⭐⭐
“I found it very easy to navigate and the language used was very clear and straightforward. I loved that it was intuitive, the challenges, people, conversations and emails I was dealing with felt very real. It was a challenge, and I thoroughly enjoyed it.”
Jason Fischer
VP Finance - F50 Company
⭐⭐⭐⭐⭐
“From Day 0 you must quickly make sense of the financials in a complex global company. Every interaction has an impact. The little details make it even more immersive.”
Peter Harpur, ACMA, CGMA
FP&A in Public Company
⭐⭐⭐⭐⭐
“I was extremely happy I bought it. SimCFO is an exceptionally innovative piece of experiential learning. There really isn’t anything like it. Some of the situations, the politics, the people, hit a little too close to home and exposed a few
gaps in my knowledge.”
Darius Hinton
Business Ops, Google
⭐⭐⭐⭐⭐
“Great training and preparation. I found it engaging, fun, and challenging (in a good way), and it has been very helpful. The negotiation feature is the most stressful yet entertaining part of this experience.”
George Sharp, CFA
CFO for SMBs and startups
⭐⭐⭐⭐⭐
“SimCFO was a fantastic experience. This is definitely a breakthrough in training that doesn't destroy a real business or cost real people jobs if things go south.”
What’s Included
Make real decisions
Take control of a struggling business as CFO. Make mistakes, learn from them, and grow your confidence — all without risking your career or reputation
Get real time feedback
Each major task will come with feedback on the quality of your decision making, rationale, and communication
Drive the numbers
Make decisions on investments, M&A, pricing and bunch more. Watch the results of your choices play out instantly, with feedback, helping you become a better CFO.
Manage tricky board members
Each character in SimCFO has its own personality. Some tell you the truth, some do not.
Access exclusive Secret CFO content
Get a Secret CFO video lesson tailored to each phase of the Simulator.
Get a Certificate of Completion
Get a Certificate of Completion when you finish along with a personalized report card (we’re working on and expect to qualify for formal CPE hours).
Compete to top the leaderboard
Learn and grow in a cutting-edge, gamified environment. Think you are good? Prove yourselves against other CFOs to see who can grow EBITDA the most.
What’s Included
Make real decisions
Take control of a struggling business as CFO. Make mistakes, learn from them, and grow your confidence—all without risking your career or reputation
Get real time feedback
Each major task will come with feedback on the quality of your decision making, rationale, and communication
Drive the numbers
Make decisions on investments, M&A, pricing and bunch more. Watch the results of your choices play out instantly, with feedback, helping you become a better CFO.
Manage tricky board members
Each character in SimCFO has its own personality. Some tell you the truth, some do not.
Access exclusive Secret CFO content
Get a Secret CFO video lesson tailored to each phase of the Simulator.
Get a Certificate of Completion
Get a Certificate of Completion when you finish along with a personalized report card (we’re working on and expect to qualify for formal CPE hours).
Compete to top the leaderboard
Learn and grow in a cutting-edge, gamified environment. Think you are good? Prove yourselves against other CFOs to see who can grow EBITDA the most.
The SimCFO Process
JOIN
Sign up now and be the first to experience SimCFO
LEARN
Tackle real world CFO problems & get live feedback in a safe environment
GROW
Apply what you have learned
in your real job
Your Journey
Take over as Interim CFO of a struggling company. Read emails, make tough calls, and negotiate your way through. Negotiate an M&A deal on an audio call. Navigate a cash crunch. Handle an investor call. Manage tricky board dynamics. Get feedback at every step—every choice changes the outcome. Finish with a score, certificate, and leaderboard ranking.
Launch event ends Sunday
Launch event ends Sunday
The SimCFO Process
JOIN
Sign up now and be the first to experience SimCFO
LEARN
Tackle real world CFO problems & get live feedback in a safe environment
GROW
Apply what you have learned
in your real job
Your Journey
Take over as Interim CFO of a struggling company. Read emails, make tough calls, and negotiate your way through. Negotiate an M&A deal on an audio call. Navigate a cash crunch. Handle an investor call. Manage tricky board dynamics. Get feedback at every step—every choice changes the outcome. Finish with a score, certificate, and leaderboard ranking.
Frequently asked Questions (FAQs)
Why should I buy now?
We are offering a $200 'early bird' discount for readers of the Secret CFO newsletters. But only for a limited time window. After Sunday, you will have to pay full price.
What is your refund policy?
We offer a 24-hour refund window that begins when you actually start the simulation (as opposed to from the time of purchase).
Is this a course?
No. It is an immersive simulation experience. You will get hands on in a business, work with virtual board members, make decisions and see the outcomes of your decisions.
When will I get access?
The first 500 seats sold will get immediate access. After that, to ensure a high-quality onboarding experience, access will be placed in a short queue and onboarded on a first come first served basis.
Will I have lifetime access?
Yes you will get lifetime access to Series 1 of SimCFO.
Can I go through SimCFO more than once?
Absolutely. The core challenges will be the same, but you will get different outcomes and experiences based on the choices you make. Many of our beta testers and presale buyers chose to do exactly that.
How long will it take?
It depends how you choose to experience it, but we recommended budgeting around 15 hours. You can do this at your own pace, and put it down and pick it up at your own pace.
What industry does this suit?
The case study is built on the example of a sports apparel business, but the principles are not industry specific and are relevant regardless of which industry you specialize in.
Frequently asked Questions (FAQs)
Why should I buy now?
We are offering a $200 'early bird' discount for readers of the Secret CFO newsletters. But only for a limited time window. After Sunday, you will have to pay full price.
What is your refund policy?
We offer a 24-hour refund window that begins when you actually start the simulation (as opposed to from the time of purchase).
Is this a course?
No. It is an immersive simulation experience. You will get hands on in a business, work with virtual board members, make decisions and see the outcomes of your decisions.
When will I get access?
The first 500 seats sold will get immediate access. After that, to ensure a high-quality onboarding experience, access will be placed in a short queue and onboarded on a first come first served basis.
Will I have lifetime access?
Yes you will get lifetime access to Series 1 of SimCFO.
Can I go through SimCFO more than once?
Absolutely. The core challenges will be the same, but you will get different outcomes and experiences based on the choices you make. Many of our beta testers and presale buyers chose to do exactly that.
How long will it take?
It depends how you choose to experience it, but we recommended budgeting around 15 hours. You can do this at your own pace, and put it down and pick it up at your own pace.
What industry does this suit?
The case study is built on the example of a sports apparel business, but the principles are not industry specific and are relevant regardless of which industry you specialize in.
Thank you being one of CFO Secrets most loyal readers. Your support is what has made SimCFO possible.
Thank you being one of CFO Secrets most loyal readers. Your support is what has made SimCFO possible.
©2025 SimCFO™ All rights reserved | Developed by The Secret CFO team